Perusing the web today I came across a fascinating read from GigaOm: Twitter as media. 

What struck me most about it were the rather astute and thought provoking observations that  Senior Writer, Matthew Ingram makes– includes the idea that Twitter is evolving beyond it’s fire-hose-of-information-beginnings to become a more focused, curation-storytelling platform.

As a heavy Twitter user myself, for both personal and professional content, I have experienced the shift in context that Ingram refers to. In my own purview, Twitter has evolved from a glut of confusing content, to breaking news platform (regardless of accuracy). The logical next step does appear to be the move to content curator.

For decades this has been the arena that only the media could play in.  They had the scale, the reach and the money to create and curate what was cool.  Now, with the NBC-Olympics partnership,  Twitter will have a team of  folks in Boulder Colorado, combing through the stream of tweets as they come in–those folks, then pin those tweets to the top of the feed–much in the way an editor in a newsroom would lock a story at the top of a homepage.

As the release reads “This is the first time that Twitter will be the “narrator” of a live event.” Narrator-Curator-storyteller. Here comes Twitter the media company.