Harley-Davidson’s new all-electric motorcyle is quite a looker


I had a chance to spend some time with the all new Project LiveWire today at it’s NYC unveiling and can tell you first hand, it generated a lot of “buzz.”

Onlookers, iPhone selfies and press descended on the Harley-Davidson dealership in Soho and watched as Mark-Hans Richer test drove one of the bikes around the block. The sound was….well–interesting.

It sounded a bit like a hair dryer, or as one journalist commented, a vacuum cleaner as it took off down the block. I’m not sure I get the “jet engine” take off  analogy that I have read everywhere (cough, cough, LA times), but–maybe it was lost in the traffic noise around NYC.

You can check out my piece for CNBC.com here. Or take a look at the photos of the pretty amazing looking bike on my Facebook page.



Abigail Bassett

Abigail Bassett is the Executive Editor at CNTRL MEDIA, LLC. She is also a freelance content creator and curator whose work has appeared in publications like Forbes, Fortune, Automobile, Motor Trend, Money Magazine and on CNN. Her passion is telling unique stories using a variety of media and taking the visitor places that they have never been–whether it’s into the cockpit of a rare supercar, inside an exclusive home or hotel, or behind the scenes of a fashionable event. She is also a Yoga Alliance Registered 200-hour yoga teacher. She teaches at a number of public, private, and corporate venues, around Los Angeles, CA.

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