Harley-Davidson’s new all-electric motorcyle is quite a looker


I had a chance to spend some time with the all new Project LiveWire today at it’s NYC unveiling and can tell you first hand, it generated a lot of “buzz.”

Onlookers, iPhone selfies and press descended on the Harley-Davidson dealership in Soho and watched as Mark-Hans Richer test drove one of the bikes around the block. The sound was….well–interesting.

It sounded a bit like a hair dryer, or as one journalist commented, a vacuum cleaner as it took off down the block. I’m not sure I get the “jet engine” take off  analogy that I have read everywhere (cough, cough, LA times), but–maybe it was lost in the traffic noise around NYC.

You can check out my piece for CNBC.com here. Or take a look at the photos of the pretty amazing looking bike on my Facebook page.



Abigail Bassett

Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s