Why Buick needs to build the beautiful Avenir

Last week at the Detroit Auto Show in Motor City, Buick unveiled a surprise concept they call the Avenir. French for “future” or “what’s to come,” the Avenir stunned the usually jaded assembled auto journalists, and roused cries of “build it,” from around the web.

I had a chance to write about it for Yahoo! Autos while I was in Detroit last week–but what’s more interesting is the fact that the designers were based on two different continents–Australia and North America. They never met face-to-face, in fact, conducting their work via teleconference and email.

The car itself is hand built–as most concepts are–with fittings of suede and leather throughout, giving the car a refinement usually reserved for super luxury brands like Rolls-Royce and Bentley. There are so many subtle nods to history–and hopefully what the Buick of the future might look like (complete with the heritage nod to the Riviera boat tail!)–that we hope that the cries to build it are finally heard.

For more on the design behind the concept check out the video by Holden, below.

2015 Buick Avenir Concept

Abigail Bassett

Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.


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