Apple is Working on a Car

Last week, through some awesome reporting over at Motor Authority, (and after all the rumors of Tesla stealing Apple employees and vice-versa), it seems that Apple is in fact working on a car.

The reporting strings together a number of sources from Business Insider to a student’s design for a possible “iMove” and points to quotes from various insiders. Things like this from an unnamed (and confidential) Apple employee.

“Apple’s latest project is too exciting to pass up. I think it will change the landscape and give Tesla a run for its money.”

Of course there are those, like Fortune’s Phil Elmer DeWitt who say that we shouldn’t hold our breaths–at least for a self-driving version of an Apple Car. He even goes so far as to gently chastise John Gruber over at Daring Fireball for “touching it,”and for the rest of the webizens for jumping on the “churnalism,” bandwagon.

Even the well sourced, Financial Times got in on it–quoting someone who reportedly worked closely with Apple for many years, saying, (according to a Reuters digest of the story)

“Three months ago I would have said it was CarPlay, today I think it’s a car.”

We’ll have to wait and see what actually Apple has in store–and whether or not it will be better received than the coming iWatch. 

I’m not impressed with looks of the thing, personally. It looks a bit too clunky and we wont see it until April.

Well done moving the story ahead, Motor Authority.

Images via Motor Authority.
Images via Motor Authority.

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Abigail Bassett

Abigail Bassett is the Executive Editor at CNTRL MEDIA, LLC. She is also a freelance content creator and curator whose work has appeared in publications like Forbes, Fortune, Automobile, Motor Trend, Money Magazine and on CNN. Her passion is telling unique stories using a variety of media and taking the visitor places that they have never been–whether it’s into the cockpit of a rare supercar, inside an exclusive home or hotel, or behind the scenes of a fashionable event. She is also a Yoga Alliance Registered 200-hour yoga teacher. She teaches at a number of public, private, and corporate venues, around Los Angeles, CA.

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