Wearables get fashionable (FINALLY!)

I’ve been part of the wearable community for quite some time now.

An early adapter of most technology, an exercise fan, and the appeal of the idea of the “quantifiable self” made the FitBit Flex a hugely appealing product for me, and I have been wearing (and losing) mine for nearly two years.

And when I say wearing it–I mean, I wear it everywhere.  Even to black tie events (like this friend’s wedding–photo courtesy of Tim Heffernan)

That being said one of my CONSTANT complaints has been the lack of a fashionable, wearable accessory that doesn’t make it look like you accidentally strapped a tire to your wrist and forgot to take it off when you dressed up.

In fact, at a good friend’s launch party in NYC in February (if you get a chance, check out Mark Zurada‘s app–Shopography–awesome social shopping stuff) I got into a long and passionate conversation with a guest about just this. The idea was to create something that women and men could wear that would enhance the entire wearable experience and not look like a bad slap bracelet from the 80s. We talked about approaching a custom jewelry designer to create something for those of us who are serious about tracking our fitness. He put me in touch with a local jeweler to see about creating something simple but elegant for those times when you just can’t justify silicone.

And then….someone beat me to it. Enter Tory Burch for Fitbit.

Burch has been on the fashion scene since 2004. She’s known for bold prints and classic, feminine lines. Her jewelry is often gold or silver-plated brass and features bold enameled colors and striking architectural designs.  I have been a fan of her stuff for a long time and have even followed her now ex-husband’s foray into the fashion world with C Wonder. Taking her eye for the bold pattern to the next logical step, Burch has created a line of bracelets and necklaces for the FitBit Flex tracker.

The bracelet is made from a sturdy brass and features a gated closure to insert the Flex. It has an open weave so that the black tracker shows through like a caged gem, but still allows you to see the little glowing lights if you decide to check your step or calorie progress while you are out on the town. (Ask any quantified-selfie and they’ll tell you, knowing your goal progress at various times of day is one of the little, tiny joys of daily life as a Tracker.) While I wouldn’t wear the brass version on a sweaty run or to a dance class, I’d definitely pony up the $195 for those times when I needed something a bit more elegant than silicone and metal.

For those days when you don’t feel like banging your bracelet into the trackpad, there’s a necklace, too. It is also brass and features the same gated closure and open cage framework for your FitBit Flex. Plus, it’s a touch more affordable at a price of $175.

Additionally, Burch also offers the more traditional silicone versions of the bracelets–emblazoned with her logo, of course, for a price of $38.

The bad news? The sleek brass products wont be available until September and August, respectively.  The silicone versions are available now and you can pre-order the higher end versions if, like me, you are so inclined.

For more information check out Tory Burch for FitBit.

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Abigail Bassett

Abigail Bassett is a full-time freelance journalist, content creator, and television, video, and podcast host whose work has appeared in publications like TechCrunch, Fast Company, Inc. Magazine, Forbes, Fortune, Motor Trend, Shondaland, Money Magazine, and on CNN. Her passion is telling unique stories that change the way we see, interact with, and relate to the world. She is also a Yoga Alliance Registered 500-hour yoga teacher.


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